Primas launches and aims to challenge legal service model

A boutique North West law firm has opened its doors in Cheshire promising to challenge the way law firms do business.

Primas is based on the prestigious Daresbury Park and has been founded by Adam Kerr, formerly a Partner and Head of Intellectual Property/Technology at Aaron and Partners LLP. Speaking on the launch, senior partner Adam Kerr, said: “The way in which law firms provide their services to clients must change. Businesses want an expert, personable, flexible and cost-effective service. Providing clients with good value for their legal spend without compromising on quality is at the heart of our strategy.”

“We’re excited to bring a more progressive way of working to the region. Based on the extremely positive reception we’ve had from clients there is clearly a groundswell of opinion that law firms must change the way they have traditionally done business. This movement represents a great opportunity for boutique firms to flourish and provide quality advice in partnership with businesses.”