19
March
2026

Primas Law advises on sale of renowned Liverpool-based manufacturers to U.S. buyers

the transaction demonstrates continued interest from U.S. buyers in high-quality UK manufacturing businesses with strong brands and formulations expertise. The deal also underlines the resilience and attractiveness of the North West as a hub for advanced manufacturing and consumer products.

Anton Stirrett | Partner - Corporate and Commercial

Our Liverpool Corporate Team, led by Anton Stirrett (Partner) with support from Catherine Lo (Senior Associate) and Georgia Adams (Paralegal), have successfully guided our client through the sale of L.E.C. (L’POOL) Limited, widely known as ‘Insette’ to a U.S. buyer.

The well-established manufacturer of haircare, body care and household aerosol products has been a key player in Liverpool for 50 years, supplying a diverse range of customers both across the UK and internationally.

The transaction marks a significant milestone for our client and will support the U.S. buyer’s strategic expansion into the UK and Europe.

Our role

Our Team provided comprehensive advice on all aspects of the transaction.

Anton Stirrett commented that “the transaction demonstrates continued interest from U.S. buyers in high-quality UK manufacturing businesses with strong brands and formulations expertise. The deal also underlines the resilience and attractiveness of the North West as a hub for advanced manufacturing and consumer products.”

Significance of the transaction

This transaction delivers a strategic milestone for our client and positions the business for further international growth under U.S. ownership.

Successful outcome

Our collaborative approach with the client and advisers ensured a smooth process from Heads of Terms to completion, delivering a successful outcome in a competitive and time-sensitive environment.

Our client has described their experience of working with Primas as “seamless,” attributing this entirely to our “valued input, varied skills, competency, and professionalism,”

For further information about our corporate M&A expertise, or to discuss a potential transaction, please get in touch via hello@primaslaw.co.uk

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